Effective Date: April 28, 2024 (Updated: June 07, 2025)
Thank you for choosing to use the The Sentinel Current! We value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, safeguard, and share the data you provide to us, particularly in the context of our use of Google AdSense and other advertising partners. By subscribing to our service or visiting our website, you agree to the terms outlined herein.
Information We Collect
When you subscribe to our service, we collect the following:
• Personal Information: Your email address (required for subscription and to send you our articles).
• Non-Personal Information:
• IP address, browser type, and device information (collected automatically to improve user experience and for analytics).
• Data related to your interaction with advertisements, such as ad impressions, clicks, and page views, facilitated by Google AdSense and our advertising partners (listed below).
How We Use Your Information
We use your data as follows:
• Email Address: To send you our articles and newsletters.
• Non-Personal Information:
• For analytics to understand user behavior and improve our services.
• To enhance your browsing experience, including personalized content and advertisements.
• Advertising Purposes: We use your data to deliver relevant ads through Google AdSense and our advertising partners. This may include tracking your ad interactions (e.g., impressions, clicks) to optimise ad performance and revenue.
Data Security
We implement industry-standard security measures (e.g., encryption and secure servers) to protect your information from unauthorised access, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. We continuously monitor and update our security practices to mitigate risks.
Third-Party Services and Advertising Partners
We work with third-party advertising networks to deliver ads on our website. These partners may collect and use your data for ad personalisation and performance tracking. We do not sell your personal information to third parties, but the following ad networks may process your data as part of their services:
• Google AdWords
• Baidu MediaGo
• Admaster
• Appier Singapore
• Toutiao (USD)
• Google: DCLIK Bid Manager
• RTB House
• Criteo (UK)
• RTB House (US)
• Media.net DSP
• Whaleco Services, LLC
• Smadex
• DoubleClick Bid Manager (Europe)
• Mintegral (AB)
• Adventure Media SARL
• Criteo (US)
• Ad Effectiveness Surveys 2
• Realtime Technologies GmbH
• MightyHive – DBM – Global
These partners are subject to their own privacy policies, and you can review their practices via their respective websites. Google AdSense, as our primary ad provider, complies with the IAB Europe Transparency & Consent Framework and may use cookies or similar technologies for ad delivery.
Cookies and Tracking Technologies
We use cookies and tracking technologies to:
• Enhance your browsing experience.
• Deliver and optimise advertisements.
• Analyse website usage and performance.
You can adjust your browser settings to refuse cookies or opt out of personalized ads by visiting the Google Ad Settings page or the Network Advertising Initiative opt-out page. Note that opting out does not prevent ad serving but may result in generic ads.
Your Rights
Under applicable data protection laws (e.g., GDPR, CCPA), you have the following rights:
• Access: Request a copy of the personal data we hold about you.
• Update: Correct inaccurate or incomplete data.
• Delete: Request deletion of your personal data (subject to legal obligations).
• Opt-Out: Withdraw consent for data processing or ad personalisation at any time.
• Data Portability: Receive your data in a structured, machine-readable format.
To exercise these rights, please contact us at [email protected]. If you are in the European Economic Area (EEA), UK, or Switzerland, you also have the right to lodge a complaint with a supervisory authority.
Changes to This Privacy Policy
We reserve the right to update this Privacy Policy to reflect changes in our practices or legal requirements. Any updates will be posted on our website with an updated effective date. We encourage you to review this policy periodically.
Compliance with Google AdSense
To comply with Google AdSense policies:
• We have implemented a Google-certified Consent Management Platform (CMP) to obtain user consent for personalised ads, as required in the EEA, UK, and Switzerland.
• Our privacy policy is linked in the AdSense dashboard under the “Sites” section.
• We notify users of ad limitations (as indicated in the AdSense Reports screenshot) and direct them to the Policy Center for resolution.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please reach out to us at [email protected]